The term "white label" refers to a product or service that is manufactured by one company and sold by another. Take, for instance, generic grocery store brands. When you go to a supermarket you will find the store brand items. Generally these are produced by the same companies who make the name brand products but they are rebranded for the store to sell.
The technology sector took ownership of the White Label concept and many companies offer the ability to brand their services for their individual clients.
The most obvious benefit of using a white label service, such as NextCrew, is the ability to customize the interface so the site appears to be branded for the company managing the service. There are a number of additional benefits to this type of product solution.
1. Look and Feel. The number one reason to work with a company providing white labeled services is to match the new product to your existing website and marketing brand. Your end users, the clients and employees, will see the logo and colors they are expect when working with your company.This will create a consistent experience for anyone visiting your website.
2. Cost. The product has already been developed so the cost to your company is merely the purchase price of the service. There may be ways to customize the interface further and you can partner with the company providing the service to adapt it for your needs. This is significantly less expensive than hiring a development team and working on the same solution in house.
3. Availability. The white label company has already completed the research and tested the implementation of their product. Using an existing service means shorter ramp up and launch times than building one from scratch. The partnering company can help you with the transition and training. They can even connect you with other companies already using their service.
4. Updates. As the builder of the solution, your white label technology partner is consistently improving their product and service. As new features are added they will be integrated with your existing system as part of their regular updates. As a company, you benefit from the technical expertise of your partnering service.
There are some limitations to white label technology as well. For example, it is important to research and fully understand the product before making a purchasing decision so you know if it fits with your long term vision. It is also important to make sure that the partnering company offers the support that you need for the product. If there are problems with the system you have to be able to rely on their developers and customer service to help you solve them.
Are you looking for a white label solution to your workforce management needs? NextCrew can work with you and your company to customize our platform to meet your requirements. Contact us today!